best purple shampoo for highlights
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I’ve tested a bunch of them over the years, and a few stand out for actually doing what they promise. The best ones clean well, deposit just enough pigment, and don’t leave your hair feeling like straw. Whether you need something gentle for daily use or a stronger option for stubborn brass, there’s a purple shampoo that’ll work for your hair type and budget. Here’s what I’ve found actually delivers.
- Top 10 best purple shampoo for highlights in 2026
- 1. Clairol Purple Shampoo Brass Neutralizer
- 2. L’Oréal Purple Brass Toning Shampoo
- 3. Redken Purple Depositing Shampoo
- 4. Joico Purple Shampoo for Blonde Hair
- 5. Olaplex Purple Toning Shampoo
- 6. Kesmedik Purple Shampoo Conditioner Set
- 7. Botanic Hearth Purple Shampoo Conditioner Set
- 8. Matrix Purple Toning Shampoo
- 9. Fanola Purple Shampoo for Brassiness
- 10. Kerastase Purple Hydrating Shampoo
Top 10 best purple shampoo for highlights in 2026
1. Clairol Purple Shampoo Brass Neutralizer
Brightens and refreshes highlighted hair while canceling out brass and yellow tones. One of the best purple shampoos for highlights, it keeps blonde, silver, and gray strands looking cool and vibrant.
Clairol Shimmer Lights Purple Shampoo
2. L’Oréal Purple Brass Toning Shampoo
L’Oréal Paris sulfate-free purple shampoo neutralizes brassiness in blonde, silver, and highlighted hair. It keeps highlights vibrant and cool-toned without stripping moisture.
A top pick for maintaining fresh, bright color between salon visits.
3. Redken Purple Depositing Shampoo
Brightens and maintains cool tones in blonde and highlighted hair. Salicylic acid gently cleanses while purple pigments neutralize brassiness for a fresh, salon-worthy look.
This is the best purple shampoo for highlights, keeping color vibrant and brass-free between salon visits.
4. Joico Purple Shampoo for Blonde Hair
Joico Color Balance Purple Shampoo neutralizes brassiness in blonde and gray hair while keeping highlights fresh. It enhances vibrancy, adds shine, and protects against UV damage with nourishing ingredients.
Perfect for maintaining cool tones, this is the best purple shampoo for highlights without drying out your strands.
5. Olaplex Purple Toning Shampoo
Banishes brassiness in highlighted hair while strengthening and repairing damage. Hydrates all hair types, from coily to straight, making it the best purple shampoo for highlights.
6. Kesmedik Purple Shampoo Conditioner Set
Keeps highlights bright and brass-free with a sulfate-free formula. Tea tree, rosemary, and aloe refresh the scalp while neutralizing yellow tones in gray, bleached, or blonde hair.
7. Botanic Hearth Purple Shampoo Conditioner Set
Brightens and neutralizes brassiness in blonde, silver, and gray hair. Keeps highlights vibrant without harsh chemicals.
This sulfate-free and paraben-free set is ideal for maintaining cool tones and enhancing shine.
8. Matrix Purple Toning Shampoo
Banishes brassiness while keeping highlights fresh and vibrant. A vegan formula that tones, strengthens, and boosts shine for color-treated hair.
Perfect for blondes, whites, and platinums needing that extra pop.
9. Fanola Purple Shampoo for Brassiness
Fanola No Yellow Purple Shampoo neutralizes brassiness in blonde, bleached, and gray hair. Its violet pigments make it the best purple shampoo for highlights, keeping tones cool and fresh.
Works fast to restore brightness without drying out strands.
10. Kerastase Purple Hydrating Shampoo
Brightens and neutralizes brassiness in highlighted hair while adding hydration. One of the best purple shampoos for highlights, it leaves strands soft and shiny without stripping color.
Kerastase Blond Absolu Illuminating Shampoo
