best shampoo for purple highlights
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I’ve found that shampoos with argan oil or keratin can help lock in the purple while keeping your hair soft. Avoid overly drying shampoos, as that can make your highlights look dull over time. If you’re using a clarifying shampoo occasionally, do it sparingly—too much can wash out the color. Stick to a routine with a purple-shampoo alternative like a color-safe conditioner to keep your highlights looking fresh.
- Top 10 best shampoo for purple highlights in 2026
- 1. L’Oreal Brass Toning Purple Shampoo
- 2. Redken Brass Neutralizing Purple Shampoo
- 3. Olaplex Brass-Free Purple Toning Shampoo
- 4. Botanic Hearth Purple Shampoo & Conditioner
- 5. Joico UV-Protect Purple Shampoo
- 6. Oligo Violet Refresh Shampoo
- 7. Biolage Brass-Free Violet Shampoo
- 8. Goldwell Anti-Yellow Purple Shampoo
- 9. ALURAM Brass-Busting Purple Shampoo
- 10. Nexxus Keratin Purple Shampoo
Top 10 best shampoo for purple highlights in 2026
1. L’Oreal Brass Toning Purple Shampoo
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is a game-changer for anyone with blonde, bleached, or silver hair. It effortlessly neutralizes brassiness without stripping natural oils, keeping your highlights vibrant and your strands soft. The gentle formula is perfect for daily use, ensuring your cool tones stay fresh without over-processing.
This shampoo is designed to enhance your natural color while preventing unwanted brassiness, making it ideal for those who want to maintain their highlights’ integrity. Its sulfate-free formula is also kinder to the scalp, reducing irritation and dryness.
2. Redken Brass Neutralizing Purple Shampoo
Redken Blondage Color Depositing Purple Shampoo works wonders for blonde or bleached hair that turns brassy over time. Its salicylic acid helps deep-clean pores while the purple pigments neutralize warm tones, keeping your color looking fresh. This shampoo is great for maintaining vibrancy without weighing hair down.
The formula is strong enough to combat brassiness but gentle enough for daily use, making it a reliable choice for color-treated hair. It’s particularly effective for those who notice yellow or orange tones creeping in after washing.
3. Olaplex Brass-Free Purple Toning Shampoo
Olaplex Nº.4P Blonde Enhancer Purple Toning Shampoo is a repair-focused option that strengthens damaged hair while neutralizing brassiness. Its bond-building properties help restore elasticity and reduce breakage, making it great for coily, curly, or straight hair. The purple toning works to keep your blonde highlights cool and vibrant.
This shampoo also hydrates without leaving residue, making it a versatile choice for those who want to maintain both color and hair health. Its formula is designed to work well in all hair types, from fine to thick.
4. Botanic Hearth Purple Shampoo & Conditioner
Botanic Hearth’s Purple Shampoo and Conditioner Set is a sulfate-free duo that enhances blonde and silver hair while keeping brassiness at bay. The conditioner adds moisture, ensuring your hair stays soft and manageable after washing. This set is ideal for those who want to maintain their highlights without harsh chemicals.
The gentle formula is also paraben-free, making it a safer option for sensitive scalps. It’s perfect for everyday use, helping to preserve your cool-toned color without over-drying.
5. Joico UV-Protect Purple Shampoo
Joico Color Balance Purple Shampoo is packed with rosehip oil and green tea extract to boost color vibrancy and protect against UV damage. It eliminates brassiness while adding shine, making it a great choice for cool blonde and gray hair. The UV protection helps maintain color longevity, keeping your highlights looking fresh longer.
This shampoo also adds hydration, reducing frizz and helping your hair stay soft. It’s a multi-tasker that keeps your color looking polished and your hair healthy.
6. Oligo Violet Refresh Shampoo
Oligo Professionnel’s Blacklight Violet Shampoo is a sulfate-free option that refreshes faded highlights while eliminating yellow tones. The argan oil adds moisture, keeping your hair hydrated without weighing it down. This shampoo is vegan and gentle, making it a great choice for those with sensitive scalps.
Its violet pigments work to neutralize brassiness, ensuring your blonde stays cool and vibrant. It’s perfect for maintaining color integrity without harsh treatments.
7. Biolage Brass-Free Violet Shampoo
Biolage Color Last Purple Shampoo is a pH-balancing option that neutralizes brass and unwanted warm tones in color-treated blonde hair. The violet pigments stay effective for up to 7 washes, helping to maintain your highlights’ freshness. This shampoo is vegan and paraben-free, making it a clean choice for daily use.
It’s designed to keep your color looking bright and your hair feeling soft. The formula is lightweight, so it won’t leave residue or weigh down your strands.
8. Goldwell Anti-Yellow Purple Shampoo
Goldwell Dualsenses Blondes & Highlights Anti-Yellow Shampoo is a powerful purple shampoo that targets brassiness in blonde and highlighted hair. It works to neutralize warm tones while keeping your color looking fresh. This formula is strong enough to combat yellowing but gentle enough for regular use.
The shampoo also adds shine, helping your hair look healthier and more vibrant. It’s a reliable option for those who want to maintain their highlights without over-processing.
9. ALURAM Brass-Busting Purple Shampoo
ALURAM Coconut Water Purple Shampoo boosts brightness and banishes brass in all hair types. Its natural formula is gentle yet effective, making it great for everyday use. The coconut water adds hydration, keeping your hair soft and manageable.
This shampoo is a budget-friendly option that delivers noticeable results without harsh chemicals. It’s perfect for those who want a simple, natural way to keep their blonde highlights cool.
10. Nexxus Keratin Purple Shampoo
Nexxus Blonde Assure Purple Shampoo is a keratin protein-infused option that strengthens blonde hair while neutralizing brassiness. It helps maintain color vibrancy and adds shine, making it ideal for those who want to keep their highlights looking fresh. The formula is lightweight, so it won’t leave your hair feeling heavy.
This shampoo is also great for repairing damage, making it a versatile choice for color-treated hair. It’s a reliable way to keep your blonde looking polished and healthy.










